WASHINGTON MARKETING SUMMIT
Chief Marketing Officers
Chief Brand Officers
Social Media Managers
Local, Regional and National Brands
7 interactive discussion panels
Q&A with 50+ speakers
4+ hours of dedicated networking
Social events! Including a welcome breakfast, lunch & a cocktail party!
Fresh ideas to inspire your audiences
New tools to tell your brand's story
Exciting new relationships with marketers, brands and partners
Membership in a community of like minded marketers
The Washington Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,
Welcome Reception & Registration; badge collection, light refreshments and networking.
9:00 - Morning Keynote Address:
9:20 - Panel: New Technology and Digital Evolution
How are brands deciding what problems are worth solving with AI & Machine Learning? What new applications and innovations will emerge and how might they impact? Brands discuss risks, concerns and leveraging AI for the good.
10:00 - Panel: Differentiation & Engagement through Content
With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?
10:40 - Morning Break
11:10 - Late Morning Keynote Address
11:30 - Panel: Building a Successful Brand/Agency Collaboration
Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?
12:10 - Lunch
1:10 - Afternoon Keynote Address
1:30 - Panel: Meaningful Digital & Mobile Engagement
Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.
2:10 - Panel: Measurement: Finding the Right Balance
How are brands finding the right balance between too much data and just the right amount. How are they implementing this information internally between what the Director/VP needs to understand and what the manager overseeing the project or program needs to know. With so much data - who needs to be the expert and on what types of data?
2:50 - Afternoon Break
3:20 - Panel: Reputation Management & Nurturing Loyalty
A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to-customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?
4:00 - Closing Keynote Address
4:20 - Happy Hour
The Washington Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
Sheraton Grand Seattle, 1400 6th Ave, Seattle, WA 98101
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