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WASHINGTON MARKETING SUMMIT

 

MARCH 31, 2020 // #WAMKTG // SHERATON GRAND, SEATTLE, WA

 
 
 

BRING YOUR MARKETING GAME TO THE NEXT LEVEL.

CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS

 

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY:

  • Chief Marketing Officers

  • Chief Brand Officers

  • Advertising Strategists

  • Social Media Managers

  • Creative Directors

  • Local, Regional and National Brands

  • 7 interactive discussion panels

  • Q&A with 50+ speakers

  • 4+ hours of dedicated networking

  • Social events! Including a welcome breakfast, lunch & a cocktail party!

  • Fresh ideas to inspire your audiences

  • New tools to tell your brand's story

  • Exciting new relationships with marketers, brands and partners

  • Membership in a community of like minded marketers

ATTENDEES

Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:

 

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GET YOUR TICKET 

WHAT’S INCLUDED:

  • Main Conference & Exhibition

  • Executive Networking Luncheon

  • Summit Cocktail Party

  • Keynote Presentations

  • Networking Breakfast Reception

Vendor Contact: Gabi Madsen // gabi@icsummits.com

Brand Contact: Brigid McGivern // brigid@icsummits.com

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meet our keynote speaker

 
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Valerie Beaulieu

Chief Marketing Officer

 
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MEET THE SPEAKERS


FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

 
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Brigid McGivern

E: brigid@icsummits.com

T: 978.481.7805

 

DOWNLOAD THE 2020 AGENDA

 

The Washington Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,

 

8:00 AM

Welcome Reception & Registration; badge collection, light refreshments and networking.

 9:00 - Morning Keynote Address:

9:20 - Panel:  New Technology and Digital Evolution

How are brands deciding what problems are worth solving with AI & Machine Learning? What new applications and innovations will emerge and how might they impact? Brands discuss risks, concerns and leveraging AI for the good.  

10:00 - Panel:  Differentiation & Engagement through Content

With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?

10:40 - Morning Break

11:10 -  Late Morning Keynote Address

11:30 - Panel: Building a Successful Brand/Agency Collaboration

Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?

12:10 - Lunch  

1:10 - Afternoon Keynote Address

 1:30 - Panel:  Meaningful Digital & Mobile Engagement

Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.

2:10 - Panel: Measurement: Finding the Right Balance

How are brands finding the right balance between too much data and just the right amount. How are they implementing this information internally between what the Director/VP needs to understand and what the manager overseeing the project or program needs to know. With so much data - who needs to be the expert and on what types of data?

2:50 - Afternoon Break 

3:20 - Panel: Reputation Management & Nurturing Loyalty

A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to-customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?

4:00 - Closing Keynote Address

4:20 - Happy Hour

OUR SPONSORS

MORE SPONSORS COMING SOON - CHECK BACK FOR UPDATES!

 

 

FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

 
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Gabi Madsen

E: gabi@icsummits.com

T: (929) 344 1705

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FAQS

 

WHO ATTENDS?

The Washington Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

HOW DO I SIGN UP?

Tickets are on sale here, or you can contact Endy Lu for more information

HOW DO I BECOME A SPONSOR?

Easy!  Contact Gabi Madsen to find out about the remaining openings - gabi@icsummits.com

ARE THERE NETWORKING OPPORTUNITIES?

Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

WHAT'S THE DRESS CODE?

Business casual is recommended - comfort is essential!

LOCATION/VENUE

Sheraton Grand Seattle, 1400 6th Ave, Seattle, WA 98101

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IC SUMMITS VALUES YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE